Protection while ALIVE Security for future generations
About Us

History is the brainchild of its founder, Julian Pasley-Smith. Julian has his PA Life and Health Insurance license and is also able to transact business in other states on an as needed basis. His vision is to provide everyone, be they individuals, families, groups or corporations, with the information they need to make informed decisions regarding protecting themselves financially while still alive, and at the same time ensuring that the financial needs of future generations are met as well.

Philosophy aims to provide you with one-stop shopping for all your financial needs. Our relationships that we have built up mean that we have access to an extensive network of financial professionals and companies, each one of them an expert in their own particular field. This allows us to offer services for both individuals and families as well as groups and corporations. These services range from standard term life insurance all the way through to assistance obtaining mortgages and innovative alternative investment strategies. is an independent company and is not tied to any one insurance company and their products. This allows us to offer the best fit option for our clients based on what is available in the marketplace today, not based upon a limited subset of products that an affiliation with one company typically demands.


Julian is married to his wife Amy and is the proud father of 2 children aged 3 and under. When not with his family, he can often be found volunteering his time at his local fire company as a nationally certified Firefighter and EMT, or watching his beloved Philadelphia Flyers. Julian is also a keen alpaca farmer and maintains a small but high quality herd of these amazing animals.

Bret Elam is also a co-founder and owner of His goal is to assist individuals and businesses develop financial strategies which he has been doing for over 10 years. His experience and extensive knowledge allow him to provide his clients with an educated understanding of the financial options that best suit their needs and goals. He holds various state insurance licenses.

Bret provides unparalleled services in retirement strategy development, debt elimination, and income protection through tailor made insurance solutions. His personalized service, along with a passion to provide clients with the education necessary to make informed financial decisions, fosters a strong bond of trust between his clients and himself.

Bret is an avid Philadelphia Eagles fan and season ticket holder. He is also actively involved in his community as a youth sports coach for his children and volunteers weekly in a leadership capacity in at his church.